Why You Need To Be Using Video As Part Of Your Marketing

Video is everywhere. 300 hours worth of video lands on YouTube every minute of the day. It has changed the way people consume information.

You might be thinking that only businesses with big marketing budgets can do video successfully. That’s not the case at all, you can shoot, and even edit, a high def video from your smartphone. So it’s ideal for bloggers, solo-preneurs, and small businesses.

You’re not just confined to YouTube either, video is an integral part of all major platforms, especially social.

What is video marketing?

It’s very simple, it using video to promote yourself and your products, or increase engagement and profile on social channels.

Research performed by Hubspot has indicated that over 50% of people would prefer to watch videos rather than any other type of marketing content.

You can use video for all kinds of activities including vlogs, announcements, product walkthroughs, case studies, etc.

I don’t have the skills to make a video

As mentioned earlier, it’s relatively easy to make a video these days. A camera and some video editing software can be enough to get you started. You can find my how-to videos on YouTube to guide you through the process.

The Hubspot research also showed that it wasn’t video quality with professional production standards that customers preferred, but authentic ones that give you an idea of the person or brand that is speaking. Many people do choose to work with a creative video production agency to get things done professionally and quickly.

Improve landing page conversions

If you’re using landing pages to promote your products, then a video is a way to build trust with visitors and increase conversions by up to 80%.

Improve email click-through rates

Email marketing platform, Campaign Monitor, added videos to their emails and experienced an uptick in CTRs of 96%.

Adding video to your email marketing can make it much more effective.

Improve search engine marketing results

Search engine rankings are based on many factors, including how long a visitor spends on your website. Improving the quality and user experience of your site will earn you more backlinks and push your rankings up further.

What kind of videos should you make?

Depending on the type of business you have. There are a number of different videos that you can produce including:

Vlogs

There are many vloggers out there who don’t even have their own blog or website, they make their living from the content they produce, sponsored videos, and advertising payments.

Testimonials

Recommendations by happy customers are one of the best ways to get people to buy from you. Your customer will also be happy to get some promotion through the video too.

Product walkthroughs

Showing people how to use something with a simple explainer video is so much easier than producing pages and pages of documents.

About videos

Let people get to know you, your services, and your products. It can show your personality much better than other forms of communication and really start to build trust with potential customers.